Branding

Rebranding for Fanny's Catering

This visual rebranding project was developed to modernize and strengthen the identity of Fanny’s Catering, a homegrown business established in 2004. Built around authentic, homemade meals, the rebrand reflects its core values: warmth, tradition, and personal connection. The redesign includes a refreshed logo with proper gridding, typography using Metropolis and King fonts, a balanced color palette, and new media applications such as stationery and merchandise. The project also addresses the brand’s biggest challenge—low digital visibility—by creating a foundation for consistent and professional visual communication that can be extended to social media and future online presence.

Rebranding for Kedungmaling Grape Picking Tourism

This project focuses on revitalizing the visual identity of Kampung Anggur Kedungmaling, a local agritourism initiative established to support the post-pandemic economy of Mojokerto residents. The rebranding includes a warm, memorable logo, a nature-inspired color palette, and consistent brand applications across packaging, signage, brochures, and restaurant menus. The concept blends community spirit with agritourism appeal—showcasing the vineyard as both an educational destination and a source of high-quality grape-based products. This holistic rebrand aims to enhance visitor experience and strengthen Kampung Anggur’s public presence.